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Six conseils pour une mise en œuvre fluide du référencement

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Pour les entreprises qui comptent sur la culture de leur marque numérique, une solide stratégie de référencement est essentielle. Mais alors que la planification SEO de haut niveau est élaborée par la gestion SEO, la mise en œuvre technique de mesures concrètes de référencement d’entreprise incombe souvent aux programmeurs ou aux développeurs. Pour cette raison, l’interface entre les responsables SEO et les équipes techniques est essentielle.

Dans notre récente Sommet SEOJordan Koene, conseiller de Searchmetrics et leader technologique du secteur, a proposé six conseils qui peuvent aider à rationaliser la mise en œuvre du référencement dans l’ensemble de la structure organisationnelle.

1. Rendre les données utilisables

« Que vous travailliez avec de petites ou de grandes équipes, il est absolument essentiel de pouvoir comprendre comment créer des intégrations pour vous permettre d’évoluer. »

Jordan Koene, conseiller de Searchmetrics

La Jordanie reconnaît que les données peuvent être complexes, mais être capable de collecter, d’analyser et d’utiliser des données est un élément crucial pour identifier et résoudre les problèmes avant qu’ils n’aient un impact négatif.

La qualité des données est une condition préalable

« Comprendre les technologies de base et leurs limites est la première étape d’une collecte et d’une utilisation réussies des données. La deuxième étape du processus consiste à garantir que vous enregistrez des points de données fiables que vous pouvez aligner dans toute l’organisation. »

Jordan Koene, conseiller de Searchmetrics

Selon Jordan, il existe deux exigences fondamentales pour des données de haute qualité : la cohérence et l’exhaustivité. Cela signifie que les données collectées au fil du temps doivent provenir de la même source pour éviter les divergences et les inexactitudes. Les ensembles de données doivent poursuivre un objectif d’informations identiques sur une période plus longue – alors seulement ils sont cohérents.

Jordan rappelle également aux référenceurs de prendre en compte les données des concurrents, qui sont souvent repoussées en arrière-plan. Les comparaisons avec les concurrents fournissent une image claire de la situation réelle des performances du site Web d’une entreprise. Avec les bons outils, les référenceurs peuvent facilement enregistrer à la fois leurs propres données et celles de leurs concurrents.

Le logiciel fournit une source essentielle de données

« La réalité est que les données d’exploration sont très complexes. Ce que nous faisons souvent en tant que référenceurs, c’est que nous téléchargeons la liste et l’envoyons à quelqu’un, mais cela ne crée en fait aucune inspiration pour que quelqu’un travaille dessus, car cela ne dit rien de significatif à personne. Cela dit simplement que j’ai tout un tas d’erreurs.

Jordan Koene, conseiller de Searchmetrics

Afin d’identifier les problèmes à un stade précoce, les données doivent être collectées, stockées, suivies et comprises par toutes les parties prenantes internes afin de tirer des conclusions concrètes ou de formuler des instructions spécifiques sur la manière dont ces problèmes peuvent réellement être résolus.

Par exemple, les référenceurs ne peuvent pas atteindre leurs objectifs en envoyant simplement des rapports aux programmeurs Web. Au lieu de cela, la valeur informative des rapports doit être extraite et partagée à l’aide d’outils et de solutions qui facilitent la compréhension des données et brossent un tableau clair de la façon dont un site Web se développe.

Des seuils définis peuvent aider les référenceurs à rester au fait des problèmes. Si une certaine valeur est atteinte, cela peut automatiquement signaler aux référenceurs qu’ils doivent agir. Par exemple, si le nombre de pages 404 augmente de dix pour cent, cela pourrait déclencher une alarme qui inciterait les référenceurs à prendre les contre-mesures appropriées.

Tirez parti des tableaux de bord pour les mises à jour et la surveillance de l’état de santé

Sur le plan opérationnel, Jordan recommande aux référenceurs d’utiliser des tableaux de bord pour garder une vue d’ensemble de plusieurs catégories de performances de sites Web à la fois. Les tableaux de bord fournissent aux référenceurs des informations centralisées sur la santé de leurs sites Web. Ils affichent des ensembles de données complexes de manière digeste qui montrent avec précision comment différents composants contribuent à la santé globale d’un site.

Jordan donne Google Search Console comme exemple d’organisation et d’enrichissement des données. GSC présente les informations de manière compréhensible afin qu’elles puissent être utilisées efficacement pour influencer l’orientation stratégique, les priorités des initiatives et les KPI.

Les logiciels de tendances, les tableaux de bord et d’autres outils qui génèrent des informations significatives à partir des données aident les responsables SEO à visualiser et à interpréter ces données pour augmenter le trafic, la visibilité et la portée du site Web.

2. Générez des tickets correctement et efficacement grâce à une communication axée sur les problèmes

« Pour que nous devenions plus efficaces, nous devons être capables de nous concentrer sur le problème et l’opportunité plus que sur la tâche à accomplir. »

Jordan Koene, conseiller de Searchmetrics

Les entreprises utilisent généralement une plate-forme de tickets comme un lieu où des tickets individuels qui traitent de problèmes spécifiques peuvent être créés et attribués à un groupe particulier de personnes ou à une certaine personne pour résolution. En SEO, les tickets représentent un outil de communication central pour la gestion de projet accessible à toutes les personnes de l’entreprise impliquées dans la maintenance du site Web.

Il est important que les tickets ne se concentrent pas trop étroitement sur une tâche ou une tactique particulière. Au lieu de cela, ils doivent se concentrer sur la racine du problème qui doit être résolu et les voies potentielles vers une solution. Cela fournira un contexte aux développeurs de sites Web, aux programmeurs et aux autres membres du personnel technique qui seront finalement responsables de la mise en œuvre des correctifs.

Jordan donne un exemple réel de billet d’expérimentation de titre de recherche. L’optimisation de la balise dans les fichiers HTML peut être efficace, en particulier lorsqu’un site Web comporte des centaines de millions de sous-pages, dont la plupart peuvent être du « contenu généré par l’utilisateur ». La mise en place de cette solution améliorerait sensiblement la visibilité de ces pages dans les moteurs de recherche, et ce serait un grand succès.</p> <p>Pour y parvenir efficacement, le libellé du ticket doit se concentrer sur le profil d’exigences spécifiques que l’expérimentation de titre de recherche doit remplir. Le ticket ne doit en aucun cas préciser le résultat exact. Par exemple, X doit être développé immédiatement et terminé au jour Y.</p> <p>En transmettant avec précision les exigences nécessaires aux équipes techniques, la construction du titre de recherche a été un succès, ce qui a permis d’améliorer considérablement le taux de clics et d’ouvrir le potentiel de millions de ventes supplémentaires pour le site Web.\</p> <h2>3. Restez simple</h2> <blockquote> <p>« Parfois, une séquence de travail doit changer. Lorsque cela se produit, vous devez indiquer clairement quelles sont vos intentions et définir de très bons critères d’acceptation. Cela vous rendra beaucoup plus efficace lorsqu’il s’agit de créer des tickets et de créer une communication et une collaboration significatives, non seulement avec vos équipes d’ingénierie, mais également avec les équipes de contenu, les équipes de produit et même les applications de gestion.</p> </blockquote> <p style="padding-left: 40px;"><em>Jordan Koene, conseiller de Searchmetrics</em></p> <p>Le référencement est complexe et peut être difficile à comprendre pour les étrangers. Cependant, au sein d’une entreprise, le référencement affecte de nombreuses parties prenantes, notamment les programmeurs, les spécialistes du marketing et les décideurs. Afin de mettre tout le monde sur la même longueur d’onde, les mesures de référencement planifiées doivent être caractérisées par des objectifs aussi simples et clairement formulés que possible. Cela réduira le seuil d’acceptation des parties prenantes et maintiendra une communication et une collaboration efficaces lors de la génération des tickets.</p> <h2>4. Gardez un œil sur vos concurrents</h2> <p>Des outils tels que <a href="https://builtwith.com/">Construit avec</a> peut fournir un aperçu détaillé des solutions d’analyse et des systèmes de gestion de contenu (CMS) utilisés par les concurrents. Le logiciel fournit des informations particulièrement précieuses si votre propre site Web utilise des technologies identiques mais diffère du concurrent en termes de plugins. Si le site Web du concurrent fonctionne légèrement mieux grâce aux plugins sélectionnés, les informations intégrées offrent aux référenceurs un moyen d’identifier les inefficacités et d’améliorer les performances de leur propre site.</p> <h2>5. Visualisez les performances concurrentielles</h2> <blockquote> <p>« Un autre élément clé de l’analyse concurrentielle consiste à collecter des données au fil du temps à l’aide d’outils de bande de film tels que <a href="https://www.webpagetest.org/">Test de page Web</a> Nous échouons souvent à conserver ces choses, mais je pense que les bandes de film sont toujours excellentes trois mois plus tard, lorsque vous pouvez revenir en arrière et féliciter l’équipe d’ingénierie et dire merci d’avoir apporté ces modifications. Regardez à quel point nous sommes meilleurs.</p> </blockquote> <p style="padding-left: 40px;"><em>Jordan Koene, conseiller de Searchmetrics</em></p> <p>Selon Jordan, le stockage des données sur le long terme est essentiel pour pouvoir visualiser et analyser rétrospectivement les phases de développement d’un site Web. Cela peut être particulièrement bien fait avec le logiciel Film Strips. Il offre la possibilité non seulement de comparer les progrès avec les concurrents, mais également de documenter les changements nécessaires et leurs effets. Cela facilite la communication des marqueurs clés et des objectifs aux autres parties prenantes, y compris les cadres, les spécialistes du marketing et les programmeurs.</p> <h2>6. Aperçus rapides avec tableaux comparatifs</h2> <p>Les tableaux comparatifs, qui enregistrent et visualisent les KPI les plus élémentaires des concurrents, sont des instruments importants dans la ceinture à outils de gestion SEO. En très peu de temps, ils couvrent les informations dont les référenceurs et autres parties prenantes ont besoin concernant les indicateurs clés comme le classement ou les pages indexées.</p> <p>Jordan indique très clairement que les référenceurs doivent formuler des objectifs simples et clairs et créer des projets et des plans de travail flexibles. Au cœur de cela se trouve un système de tickets qui produit des tickets faciles à comprendre, sans ambiguïté et axés sur les problèmes. Pour une meilleure compréhension, une convention linguistique interdépartementale peut aider, complétée par une légende dans laquelle les termes SEO les plus importants sont définis.</p> <p>Les référenceurs doivent également être clairs sur les mesures qu’ils souhaitent prendre et sur la manière dont les critères d’acceptation doivent être définis. Il est essentiel de collecter et de stocker des données à long terme afin que les référenceurs puissent relier le passé au futur, quantifier et mesurer les performances du site Web et obtenir des informations précieuses.</p> <p><a href="https://www.searchmetrics.com/knowledge-hub/events/searchmetricssummit2022/">Accédez à la session Jordan depuis notre Sommet</a> pour en savoir plus sur les meilleures pratiques pour votre équipe d’ingénieurs afin d’accroître la notoriété de votre marque.</p> </p></div> <p>[ad_2]</p> </div> <section class="g1-row author-info" itemscope="" itemtype="http://schema.org/Person"> <div class="g1-row-inner author-info-inner"> <div class="g1-column author-overview"> <figure class="author-avatar"> <a href="https://actu.seopowa.com/author/manuboss/"> <img alt='' src='https://secure.gravatar.com/avatar/2e3fea1110b29779b68730657ad9dfc4?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2e3fea1110b29779b68730657ad9dfc4?s=160&d=mm&r=g 2x' class='avatar 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FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_662545fe4efec_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462&description=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_662545fe53266_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Six conseils pour une mise en \\u0153uvre fluide du r\\u00e9f\\u00e9rencement';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2023\\\/02\\\/15\\\/six-conseils-pour-une-mise-en-oeuvre-fluide-du-referencement\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_662545fe53266_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462&description=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_662545fe5a718_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Six conseils pour une mise en \\u0153uvre fluide du r\\u00e9f\\u00e9rencement';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2023\\\/02\\\/15\\\/six-conseils-pour-une-mise-en-oeuvre-fluide-du-referencement\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_662545fe5a718_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462&description=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_662545fe5f071_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Six conseils pour une mise en \\u0153uvre fluide du r\\u00e9f\\u00e9rencement';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2023\\\/02\\\/15\\\/six-conseils-pour-une-mise-en-oeuvre-fluide-du-referencement\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_662545fe5f071_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462&description=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_662545fe6e355_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Six conseils pour une mise en \\u0153uvre fluide du r\\u00e9f\\u00e9rencement';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2023\\\/02\\\/15\\\/six-conseils-pour-une-mise-en-oeuvre-fluide-du-referencement\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_662545fe6e355_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Six%20conseils%20pour%20une%20mise%20en%20%C5%93uvre%20fluide%20du%20r%C3%A9f%C3%A9rencement%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D4462\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; /* ]]> */ </script> <script type='text/javascript' src='https://actu.seopowa.com/wp-content/themes/bimber/js/front.js?ver=7.0.1' id='bimber-front-js'></script> <div id="fb-root"></div> <script type="text/javascript"> (function() { var loaded = false; var loadFB = function() { if (loaded) return; loaded = true; (function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); }; setTimeout(loadFB, 0); document.body.addEventListener('bimberLoadFbSdk', loadFB); })(); </script> </body> </html>