Si vous voulez devenir un bon SEO, vous devez avoir une vue globale sur tous les sujets liés au SEO et il y a certains éléments techniques que vous devez comprendre, même s’ils ne sont pas assez faciles à digérer. L’un de ces sujets est le balisage de schéma.
Le balisage de schéma et les données structurées ont joué un rôle dans le référencement depuis des années et il semble que les principaux moteurs de recherche les recommandent. Mais qu’est-ce que le balisage de schéma exactement? Et, plus important encore, comment cela affecte-t-il le processus de référencement?
Après avoir lu cet article, vous saurez exactement ce qu’est le balisage de schéma, comment il affecte le référencement et les moteurs de recherche, comment l’implémenter correctement sur les sites Web et comment il peut vous aider à obtenir de meilleurs classements.
Qu’est-ce que le balisage de schéma Qu’est-ce que les données structurées Quelle est la différence entre le balisage de schéma, les microdonnées et les données structurées Que sont le balisage de schéma et les données structurées dans le référencement Comment le balisage de schéma affecte-t-il le référencement et les moteurs de recherche? Types de balisage de schéma pris en charge par Google Comment implémenter un balisage de données structuré sur votre site Web Vocabulaires de données structurées Types et exemples d’encodage de schéma Pourquoi mon site Web n’affiche-t-il pas d’extrait enrichi?
Qu’est-ce que les données structurées non analysables? Pénalités de majoration structurée
Mythes des données structurées
1. Qu’est-ce que le balisage de schéma Le balisage de schéma est un code (vocabulaire sémantique) que vous mettez sur votre site Web, dans le but d’aider les moteurs de recherche à renvoyer des résultats plus informatifs pour les utilisateurs. Le balisage de schéma vous permet de créer des descriptions améliorées qui apparaissent dans les résultats de recherche, tout comme dans la capture d’écran ci-dessous.
En raison de son vocabulaire sémantique standardisé, le balisage de schéma ajouté au code HTML de votre site aide les principaux moteurs de recherche à mieux comprendre les informations de votre page et à retourner des résultats plus riches et plus informatifs.
Le balisage de schéma a l’avantage d’être facilement stocké, récupéré, affiché et analysé. En bref, lorsque Google ne sait pas si vos informations concernent un artiste ou un concert de l’artiste, vous pouvez clarifier les choses en utilisant un balisage de données structuré.
2. Qu’est-ce que les données structurées Les données structurées (ou données liées) sont un moyen d’organiser l’information pour une meilleure accessibilité. Il peut être difficile à comprendre pour certains en raison de sa relation avec le codage. Cependant, en termes simples, il s’agit également de métadonnées ou d’informations derrière les informations.
Elle est similaire à une base de données, dans laquelle les termes sont stockés par rapport à d’autres termes. Considérez-le comme une feuille de calcul Excel, où vous avez la tête des colonnes comme termes et sous eux viennent leurs valeurs. Ensemble, ces données forment une structure qui définit quelque chose.
Par exemple, vous pouvez avoir un produit dans votre magasin. Les données structurées pourraient contenir une liste de termes et leurs valeurs. Le produit peut être «Lenovo IdeaPad 510» et il peut contenir une liste des éléments / termes suivants, avec leurs valeurs:
Nom> Lenovo IdeaPad S145
Évaluation> 4.2
Consulter les utilisateurs> 925
Prix> 239,99 $
Stock> En stock
3 La différence entre le schéma, les microdonnées et les données structurées Pour vous faciliter la tâche, récapitulons brièvement la signification de ces termes et les différences entre eux:
Données structurées est un terme général qui représente la liaison d’éléments à des valeurs pour mieux structurer les informations. Il peut être lié au référencement autant qu’à tout autre élément contenant des informations.Microdonnées est un format et il représente la façon dont les données sont structurées… de manière «visuelle», disons. En termes simples, pensez-y comme texte vs audio ou vidéo. Vous pouvez dire la même chose dans les deux, mais cela plaira à différentes personnes. Vous pouvez avoir les mêmes données structurées au format microdonnées ou au format JSON-LD, par exemple.Schéma est un vocabulaire qui définit les termes et les valeurs. Il existe d’autres vocabulaires tels que Dublin Core. En termes simples, considérez-les comme des langues. La bonne chose avec Schema.org est qu’il a été accepté par de très nombreuses plateformes, ce qui en fait la meilleure option pour plusieurs scénarios. C’est pourquoi de nombreuses personnes utilisent le balisage de schéma comme synonyme de mise en œuvre des données structurées.
Voici quelques plats à emporter:
Vous pouvez avoir des données structurées dans plusieurs formats, tels que des microdonnées de JSON-LD.
Vous pouvez définir des termes en utilisant plusieurs vocabulaires tels que Schema.org ou Dublin Core.
Vous pouvez utiliser l’un ou l’autre des vocabulaires avec l’un ou l’autre des formats, ce qui entraîne votre balisage.
Lorsque les gens se réfèrent au balisage de schéma, ils se réfèrent généralement à tout ce qui concerne les données structurées, mais en utilisant le vocabulaire Schema.org.
4. Que sont le balisage de schéma et les données structurées dans le référencement? En ce qui concerne le référencement, les données structurées représentent un balisage implémenté sur un site Web que les moteurs de recherche comme Google peuvent utiliser afin de mieux afficher les informations. Les SEO se réfèrent très souvent aux données structurées en tant que balisage de schéma, car il s’agit de l’un des balisages les plus populaires utilisés pour structurer les données. Nous en parlerons bientôt.
En utilisant ce balisage, les moteurs de recherche peuvent afficher ce que l’on appelle des «résultats de recherche enrichis» ou des «extraits enrichis». Ils sont appelés «résultats riches» car ils contiennent plus d’éléments que les résultats réguliers, ce qui les distingue.
L’extrait enrichi / résultat riche pour l’exemple ci-dessus semble vraiment bon lorsque Google récupère les métadonnées et les affiche correctement.
Le code est un peu plus laid que cela et ressemble à ceci:
Cela peut sembler compliqué, mais si vous le lisez, cela a du sens. Vous pouvez voir des choses comme «@type»: «AggregateRating» avec les valeurs et le nombre d’avis, puis l’offre «@type» »avec le prix et la disponibilité. Le code ci-dessus est au format JSON-LD, qui est l’un des plus compliqués à comprendre. Nous parlerons des formats et des formats à utiliser bientôt, alors continuez à lire.
Vous pouvez également utiliser des données structurées pour enrichir un résultat de recherche de recette. Il peut également avoir des notes mais, au lieu d’afficher le prix, il affiche le temps nécessaire pour préparer le plat, ce qui est toujours utile lors de la recherche d’une recette.
Ce ne sont que des extraits enrichis de base, qui affectent les résultats réguliers que vous voyez dans les résultats de recherche naturels de Google. Cependant, Google prend en charge un certain nombre de types différents ou d’extraits enrichis, dont certains que je présenterai bientôt. Mais d’abord, parlons des vocabulaires et du balisage des données.
5. Comment le balisage de schéma affecte-t-il les moteurs de recherche et de référencement?
En termes simples, les données structurées ne sont pas un facteur / signal de classement. Mais si vous faites du référencement depuis un certain temps, vous savez que je mens et ce n’est pas si simple.
Vous voyez, c’est le consensus général, ou du moins ce que les responsables de Google nous disent. En réalité, les opinions varient. Certains disent que cela affecte le classement et certains disent que non. Une chose que nous savons avec certitude, c’est que nous ne pouvons pas faire confiance à 100% à ce que dit Google. Ce n’est pas qu’ils ne sont pas transparents, mais ils doivent garder l’algorithme secret.
Mais voyons ponctuellement l’impact du balisage de schéma sur le référencement:
CTR (taux de clics) Les données structurées ne sont peut-être pas un signal de classement, mais elles peuvent certainement aider au classement, au moins indirectement. Vous voyez, toute modification de votre résultat de recherche aura un impact sur votre CTR (taux de clics). Un négatif fera baisser votre CTR et un positif le stimulera.
Avec un CTR plus élevé, votre classement sera en fait plus élevé.
Si plus de gens cliquent sur le résultat de votre moteur de recherche, cela envoie à Google un signal qu’ils veulent lire votre contenu.
Pour répondre à cette demande, Google pourrait classer votre article plus haut afin que plus de gens le voient. Cela se produit constamment, alors ne vous attendez pas à ce que votre article y reste. Demain, un concurrent pourrait changer son titre et son CTR pourrait être plus élevé que le vôtre. Google le remarquera.
Les données structurées peuvent vous aider avec le CTR car les résultats riches attirent plus facilement l’attention que les résultats de recherche habituels. Bien sûr, ces extraits affichent généralement les informations directement sur la page de destination de Google, mais une partie de ce trafic organique sera toujours transférée vers votre site Web.
Cela peut sembler contre-intuitif mais, avec tous les extraits riches dans les résultats de recherche, vous pourriez finir par avoir un CTR inférieur et moins de trafic organique vers votre site Web.
Pourquoi? Parce qu’un utilisateur peut trouver la réponse directement dans les résultats de recherche et qu’il n’a pas besoin de cliquer.
Par exemple, la plupart des sites Web sur la nutrition ont mis en œuvre des données structurées, ce qui signifie que la plupart d’entre eux reçoivent des extraits enrichis. Si vous êtes dans les 3 premiers résultats et que tous les résultats affichent la durée de la recette, si votre durée est la plus élevée, les utilisateurs peuvent décider de ne pas cliquer sur le résultat de votre moteur de recherche et d’opter pour une recette plus rapide.
Ainsi, bien que vous puissiez obtenir un CTR plus élevé si votre résultat riche se démarque (tout le monde n’a pas d’extraits riches), il peut également réduire votre CTR si tout le monde a des extraits riches et que le client navigue en fonction de ces informations.
Priorité Vous ne devez pas donner la priorité à l’ajout de données structurées sur votre site Web à moins que vous n’ayez fini de traiter d’autres problèmes plus importants, tels que la recherche de mots clés, l’optimisation de contenu et d’autres facteurs SEO OnPage.
Pourquoi? Car Google a dit il comprend le contenu et les informations nécessaires pour afficher des extraits riches sans données structurées, bien qu’il soit recommandé de les utiliser.
Google peut comprendre votre contenu pour l’afficher dans des extraits riches même sans l’ajout de données structurées. Cependant, il est plus sûr d’utiliser le balisage.
Ainsi, par exemple, si vous avez du HTML avec 5 étoiles et le texte «Note: 4,7 – 24 réviseurs», Google pourrait le comprendre par lui-même et afficher un extrait riche en commentaires même sans données structurées.
Cependant, si vous souhaitez avoir plus de chances que les avis soient affichés, ajoutez les données structurées SEO pour que Google comprenne parfaitement le contenu.
Mais rappelez-vous, priorisez! La recherche de mots clés, l’optimisation du titre et du contenu, la vitesse du site Web et les backlinks de qualité sont beaucoup plus efficaces pour vous classer plus haut. Donc, si vous ne les avez pas en place, vous pouvez reporter le balisage des données structurées.
Personnellement, je ne vois pas comment les données structurées peuvent rendre les moteurs de recherche plus intelligents. Si Google veut que ses algorithmes comprennent mieux le contenu plus comme un humain, les données structurées en font un mauvais service. La vérité c’est que Google ne veut pas s’appuyer sur des données structurées à l’avenir .
Vous devez prioriser d’autres choses telles que la bonne exploration et indexation, la recherche de mots clés et l’optimisation du titre / contenu avant de rechercher des données structurées (le Outils SEO de cognitiveSEO peut vous aider).
Le balisage de schéma n’est pas (probablement) l’avenir de l’optimisation des moteurs de recherche et du marketing numérique, mais pour l’instant, une fois que vous avez terminé d’autres tâches d’optimisation des moteurs de recherche plus importantes, vous pouvez en faire bon usage . Certaines études montrent même que la mise en œuvre de données structurées sur votre site Web peut augmenter le CTR jusqu’à 30%.
6. Types de balisage de schéma pris en charge par Google Vous vous demandez peut-être quels types importants de balisage de schéma existe-t-il? Eh bien, il existe à peu près un balisage pour tout ce que vous pouvez probablement imaginer.
Cependant, il n’y a qu’un nombre limité de types d’extraits riches que Google a développés et améliorés au fil des ans, chacun unique à sa manière.
Balisage de schéma d’organisation Le balisage du schéma d’organisation n’est pas un extrait riche à lui seul, mais il en est une partie très importante, car il se trouve dans presque tous les extraits. Il représente l’auteur du contenu, il peut donc également s’agir d’une seule personne, comme un auteur par exemple.
C’est bon pour s’assurer que le contenu est associé à la bonne marque / nom.
Breadcrumbs Markup Le marquage de schéma Breadcrumbs est crucial pour représenter la structure du site Web. La structure du site est représentée
Cependant, vous pouvez également le signaler.
Nous savons que Google ajuste constamment comment les résultats de la recherche s’affichent.
Examen, produit et offre de balisage Le balisage le plus populaire est probablement celui des avis et des produits. Je l’ai présenté au début de l’article. Plusieurs éléments peuvent être ajoutés à l’extrait enrichi du produit, du nom et du prix du produit aux détails, tels que le prix le plus bas et le prix le plus élevé, ou les dates d’expiration des offres.
Annotation du schéma de recette J’ai également montré un exemple de l’extrait de recette ci-dessus. Vous pouvez spécifier des éléments tels que les ingrédients et le temps nécessaire à la recette.
FAQ Schéma de balisage Le balisage de schéma FAQ répertorie les réponses aux questions connexes autour de votre sujet / page dans un format déroulant. Neil Patel a utilisé ce FAQ technique de schéma pour améliorer considérablement le trafic de son moteur de recherche. Cependant, il semble que cela puisse être abusé et Google pourrait le corriger.
Comment baliser le schéma Similaire au balisage de schéma FAQ. Un extrait de type déroulant avec des réponses étape par étape.
Balisage de schéma de questions-réponses Le balisage de schéma Q&A est spécialement conçu pour les sites Web comme Quora ou Yahoo Answers. Bien sûr, il peut également être appliqué dans d’autres scénarios. Google recommande de créer des liens vers des réponses individuelles (via des ancres, par exemple) pour offrir la meilleure expérience utilisateur.
Balisage de schéma d’article (lié à AMP) Un carrousel dans lequel votre article peut être affiché en haut de la page qui peut être glissé, au-dessus des annonces et des résultats de recherche organiques. Visible uniquement sur les appareils mobiles.
Annotation du schéma vidéo Un extrait visuel qui affiche la miniature d’une vidéo à côté du titre et de la description. Il est très utile pour le marketing vidéo organique.
Balisage de schéma d’événement Un extrait visuel où la date est très visible et avec un accès rapide aux réservations Google Agenda.
Annotation de schéma d’entreprise locale Si vous avez une entreprise locale ou faites du référencement local pour un client, vous souhaiterez peut-être ajouter un balisage de schéma d’entreprise local au site Web. Le balisage lui-même est formé de plusieurs éléments de données, tels que l’organisation, la description, le logo, l’adresse, le téléphone et même les avis.
Vous pouvez vérifier une liste créée par Schemaapp.com comment ajouter correctement le balisage de schéma pour les entreprises locales dans cette feuille Google .
Autres types de balisage de schéma Une liste d’extraits riches complets pris en charge par Google peut être consultée ici (parcourez-les depuis le menu).
Notez également que différents moteurs de recherche tels que Yandex et Yahoo! (Bing) peut également utiliser d’autres types de données structurées ou de balisage de schéma sur leurs plateformes.
Cependant, nous savons que Yandex et Bing acceptent et recommandent schema.org, c’est donc une bonne idée de ne l’implémenter que si les autres applications tierces que vous utilisez nécessitent d’autres types de balisage.
7. Comment ajouter un balisage de schéma sur votre site Web (dans le bon sens) Si vous êtes intéressé par le balisage de schéma, vous vous demandez probablement aussi comment utiliser les données structurées de Google sur votre site Web.
Si vous souhaitez utiliser le balisage de données structurées sur votre site Web afin que Google puisse les récupérer, vous devrez soit le coder, soit utiliser des plugins / extensions qui ajouteront les données structurées pour vous.
Le fait est que vous devez l’implémenter correctement, sinon cela pourrait faire plus de mal que de bien.
Si vous implémentez des données structurées de manière incorrecte, vos extraits enrichis peuvent afficher des informations erronées, ils peuvent ne pas les afficher du tout et vous pouvez même être pénalisé pour cela.
Voici comment mettre en œuvre correctement des données structurées sur votre site Web, sur différentes plateformes:
Comment ajouter un balisage de schéma dans WordPress et Blogs Comme vous le savez, l’ajout de choses sur WordPress est généralement très facile car il y a une tonne de plugins parmi lesquels vous pouvez choisir et, surtout, la plupart d’entre eux sont gratuits. L’implémentation du balisage de schéma ne fait pas exception.
Pour ajouter un balisage de schéma à votre blog WordPress, consultez le plugins de données structurées et de balisage de schéma dans le référentiel WP. Choisissez celui avec les fonctionnalités dont vous avez besoin et avec de bonnes critiques. Le plug-in SEO ajoute également des fonctionnalités de base de données structurées à la plupart de vos pages, alors assurez-vous de ne pas avoir de codes en double.
Notez que ces plugins implémentent des données structurées de base pour vos articles et pages. Vous voudrez peut-être chercher quelque chose de spécifique si vous avez un site Web de recettes, par exemple. Si vous avez une boutique eCommerce sur WordPress, le plugin WooCommerce implémente déjà des données structurées de produits pour vous.
Comment ajouter un balisage de schéma dans Magento et eCommerce Quant aux sites Web WordPress, la plupart des plateformes de commerce électronique telles que Magento, OpenCart ou Prestashop seront livrées avec des données structurées déjà intégrées.
Si vous n’êtes pas sûr que votre site dispose des données structurées appropriées, utilisez les données structurées Outil de test de données structurées Google . Vous devriez voir quelque chose comme ceci:
S’il n’y a pas de section Produit, cela signifie que votre implémentation est manquante. Il y a toujours des plugins et des extensions, alors faites une recherche Google et trouvez ce qui convient à votre plate-forme.
Assurez-vous également de corriger les avertissements, bien qu’ils ne gêneront pas l’affichage de vos extraits enrichis.
Données structurées SEO locales Si vous avez une entreprise locale, les données structurées peuvent vraiment aider votre référencement local. Vous pouvez annoter votre NAP (nom, adresse, téléphone) afin que les moteurs de recherche puissent mieux comprendre ces informations.
Ce plugin pour WordPress semble prendre en charge les données structurées pour les entreprises locales.
Implémentation de balisage de schéma personnalisé Parfois, ajouter du balisage à votre site Web peut être plus difficile. Si vous avez une plate-forme personnalisée, vous n’avez pas de plugin pour simplement… vous connecter.
Étape 1 :
Notez qu’il est important de ne pas essayer d’inciter Google à rendre votre résultat plus attrayant si cela n’a pas de sens. Choisissez donc uniquement ce que Google recommande parmi les types d’extraits enrichis qu’il prend en charge.
Étape 2 : celui-là pour générer facilement votre code.
Cependant, vous devrez l’ajouter manuellement dans votre section de tête. Ce qui signifie que ce serait une implémentation statique.
Si vous avez des milliers de pages, cela pourrait ne pas être facile. Vous feriez mieux de développer un système dynamique avec un programmeur, où la plate-forme récupère automatiquement les informations de la base de données et les compile au format JSON pour les afficher dans le code HTML de chaque produit / page.
Ainsi, bien que le modèle de balisage de schéma de produit au format JSON-LD reste le même, les valeurs telles que le prix, la devise, le nom du produit ou l’évaluation peuvent changer d’une page à l’autre et d’un site Web à un autre.
Parfois, vous pouvez également ajouter manuellement un schéma dans votre code HTML avec des microdonnées. Cependant, il est préférable d’utiliser le format JSON-LD, comme suggéré par Google.
Étape 3 :
Si vous prévoyez d’ajouter du balisage manuellement, assurez-vous de valider votre code avec le Outil de test de données structurées Google .
8. Vocabulaires structurés de données Pour les données structurées, vous avez besoin de deux choses: une liste de noms d’éléments et un moyen de les afficher. Nous avons donc des vocabulaires et des formats qui, ensemble, entraînent un balisage.
La liste des éléments est appelée vocabulaire. Vous pouvez le considérer comme des langues. Différents mots peuvent signifier différentes choses dans différentes langues et tout le monde ne parle pas toutes les langues.
Il existe plusieurs types de schémas et de vocabulaires:
Schema.org
Schema.org est le vocabulaire le plus populaire pour les données structurées. Pourquoi? Eh bien, parce qu’il a été accepté par les principaux moteurs de recherche et entreprises, comme Yahoo, Bing, Google, etc. C’est une sorte de… langue internationale, comme l’anglais.
Comme je l’ai dit ci-dessus, comme le balisage de schéma est si populaire, les référenceurs se réfèrent souvent aux données structurées directement sous le nom de balisage de schéma. Vous pourriez avoir des données structurées implémentées sur votre site Web sans balisage de schéma, en utilisant un autre vocabulaire. Cependant, vous utiliserez votre balisage de schéma de votre propre gré.
Le balisage Schema.org prend en charge une très grande variété d’éléments et d’éléments. Vous pouvez afficher la liste complète des éléments pris en charge sur http://schema.org . Nous verrons bientôt quels sont les éléments de balisage de schéma les plus importants, que Google utilise réellement dans les résultats des moteurs de recherche.
Ouvrir graphique
Vous connaissez peut-être Open Graph. Il n’est pas utilisé pour les moteurs de recherche, mais les plateformes de médias sociaux, comme Facebook, l’utilisent pour afficher des titres et des images.
Ils sont utiles pour le référencement et le marketing Facebook car vous pouvez séparer les
balise utilisée pour les moteurs de recherche du titre Facebook. De cette façon, vous pouvez conserver les mots clés dans le <title>, ce qui est important pour le référencement, et vous pouvez également avoir un titre accrocheur pour les médias sociaux, ce qui est important pour les clics et l’engagement.</p>
<p><strong>Dublin Core</strong></p>
<p>Dublin Core est un autre vocabulaire, similaire à schema.org mais beaucoup plus limité. C’est probablement le deuxième plus populaire. À moins que vous n’ayez de solides raisons d’utiliser Dublin Core, comme une application tierce à laquelle votre site est attaché, utilisez plutôt le vocabulaire schema.org.</p>
<h2><strong>9. Types et exemples d’encodage de schéma</strong></h2>
</p>
<p>Voyons d’abord à quoi ressembleraient les informations pour l’adresse d’une organisation sans données structurées, en code HTML simple:</p>
<p><em>Les informations suivantes proviennent de <a href="http://schema.org/address" target="_blank" rel="noopener noreferrer">http://schema.org/address</a>. Vous pouvez y voir des exemples pour la plupart des propriétés de vocabulaire schema.org (certaines d’entre elles sont toujours marquées comme «à faire»).</em></p>
<div id="attachment_23559" style="width: 1034px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-23559" data-lazy-="" alt="" width="1024" height="381" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="lazy lazy-hidden wp-image-23559 size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23559" class="lazy lazy-hidden wp-image-23559 size-large" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png" alt="" width="1024" height="381" srcset="" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript><noscript><img decoding="async" aria-describedby="caption-attachment-23559" alt="" width="1024" height="381" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-300x112.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-768x286.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1.png 1221w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="wp-image-23559 size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23559" class="wp-image-23559 size-large" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png" alt="" width="1024" height="381" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-1024x381.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-300x112.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1-768x286.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-seo-1.png 1221w" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript></noscript></p>
<p id="caption-attachment-23559" class="wp-caption-text">Adresse du code HTML ordinaire des données structurées (source: schema.org)</p>
</div>
<p><strong>JSON-LD</strong></p>
<p>JSON-LD (JavaScript Object Notation for Linked Data) est une méthode de codage et de présentation d’informations de données structurées à l’aide de JSON. Ceci est recommandé par le <a href="https://www.w3.org/" target="_blank" rel="noopener noreferrer">W3C</a>, ce qui signifie qu’il est normalisé.</p>
<p>Voici un exemple de la façon dont les informations ci-dessus seraient affichées à l’aide de JSON. Google aussi <a href="https://developers.google.com/search/docs/guides/intro-structured-data" target="_blank" rel="noopener noreferrer">recommande d’utiliser JSON LD</a> pour afficher des données structurées sur votre site Web. Encore une fois, ça a l’air compliqué mais vous <strong>habitude</strong> devez l’écrire vous-même, car il peut être généré avec des outils dont nous parlerons bientôt.</p>
<div id="attachment_23560" style="width: 1034px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-23560" data-lazy-="" alt="Adresse des données structurées au format JSON LD" width="1024" height="647" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="lazy lazy-hidden wp-image-23560 size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23560" class="lazy lazy-hidden wp-image-23560 size-large" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png" alt="Adresse des données structurées au format JSON LD" width="1024" height="647" srcset="" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript><noscript><img decoding="async" aria-describedby="caption-attachment-23560" alt="Adresse des données structurées au format JSON LD" width="1024" height="647" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-300x190.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-768x485.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example.png 1217w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="wp-image-23560 size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23560" class="wp-image-23560 size-large" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png" alt="Adresse des données structurées au format JSON LD" width="1024" height="647" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-1024x647.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-300x190.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example-768x485.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-json-ld-example.png 1217w" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript></noscript></p>
<p id="caption-attachment-23560" class="wp-caption-text">Adresse des données structurées au format JSON LD (source: schema.org)</p>
</div>
<p><strong>Microdonnées</strong></p>
<p>Avec Microdata, vous pouvez spécifier les informations de données structurées dans le code HTML lui-même, en utilisant des attributs de balise HTML. Cela facilite la compréhension de nombreuses personnes. Cependant, bien qu’il soit facile d’ajouter manuellement au cas par cas, il est difficile de faire évoluer et d’automatiser lorsque cela est nécessaire pour les sites Web plus importants (tels que les sites de commerce électronique).</p>
<div id="attachment_23561" style="width: 1034px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-23561" data-lazy-="" alt="Adresse des données structurées au format de microdonnées" width="1024" height="673" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="lazy lazy-hidden size-large wp-image-23561 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23561" class="lazy lazy-hidden size-large wp-image-23561" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png" alt="Adresse des données structurées au format de microdonnées" width="1024" height="673" srcset="" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript><noscript><img decoding="async" aria-describedby="caption-attachment-23561" alt="Adresse des données structurées au format de microdonnées" width="1024" height="673" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-300x197.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-768x505.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example.png 1220w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="size-large wp-image-23561 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23561" class="size-large wp-image-23561" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png" alt="Adresse des données structurées au format de microdonnées" width="1024" height="673" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-1024x673.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-300x197.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example-768x505.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-mictrodata-example.png 1220w" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript></noscript></p>
<p id="caption-attachment-23561" class="wp-caption-text">Adresse des données structurées au format de microdonnées (source: schema.org)</p>
</div>
<p>Avec JSON LD, vous disposerez de nombreux plugins standardisés à des fins différentes sur la plupart des plateformes. Cependant, si l’élément que vous essayez de spécifier n’est pas inclus dans le plug-in et ne s’affiche donc pas dans le code LD JSON généré, vous pouvez l’ajouter facilement dans le code HTML à l’aide de microdonnées.</p>
<p><strong>RDFa</strong></p>
<p>RDFa est similaire aux microdonnées, ce qui signifie qu’il est également ajouté via des attributs de balise HTML. La différence est que RDFa est plus ancien et plus complexe. Il a d’autres utilisations en dehors du domaine HTML et cela signifie que l’intégration avec d’autres applications / plates-formes / serveurs est plus facile s’ils utilisent la technologie.</p>
<div id="attachment_23562" style="width: 1034px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-23562" data-lazy-="" alt="Adresse des données structurées au format RDFa" width="1024" height="677" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="lazy lazy-hidden size-large wp-image-23562 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23562" class="lazy lazy-hidden size-large wp-image-23562" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png" alt="Adresse des données structurées au format RDFa" width="1024" height="677" srcset="" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript><noscript><img decoding="async" aria-describedby="caption-attachment-23562" alt="Adresse des données structurées au format RDFa" width="1024" height="677" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-300x198.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-768x508.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example.png 1222w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="size-large wp-image-23562 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" aria-describedby="caption-attachment-23562" class="size-large wp-image-23562" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png" alt="Adresse des données structurées au format RDFa" width="1024" height="677" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-1024x677.png 1024w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-300x198.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example-768x508.png 768w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-rdfa-example.png 1222w" sizes="(max-width: 1024px) 100vw, 1024px"/></noscript></noscript></p>
<p id="caption-attachment-23562" class="wp-caption-text">Adresse des données structurées au format RDFa (source: schema.org)</p>
</div>
<p>Que vous souhaitiez utiliser RDFa ou Microdata est votre choix, ils feront tous les deux très bien. Cependant, faites-le comme alternative. L’utilisation de JSON-LD est la voie à suivre recommandée.</p>
<blockquote>
<p>Remarquez comment tous les formats ci-dessus, bien que différents, utilisent le vocabulaire de balisage de données Schema.org.</p>
</blockquote>
</p>
<h2><strong>10. Pourquoi mon site Web n’affiche-t-il pas d’extrait enrichi?</strong></h2>
</p>
<p>Vous avez donc terminé d’implémenter des données structurées sur votre site Web, mais les extraits enrichis n’apparaissent pas dans la recherche. Que faire?</p>
<blockquote>
<p>La mise en œuvre correcte des données structurées sur votre site Web ne garantit pas des extraits enrichis.</p>
</blockquote>
<p>Malheureusement, Google ne prend que ce qu’il veut. Si c’est votre page d’accueil qui vous inquiète, ne vous inquiétez plus! <a href="https://stackoverflow.com/questions/31600500/google-rich-snippets-not-working/31616800#31616800" target="_blank" rel="noopener noreferrer">Google n’affiche pas d’extraits enrichis pour les pages d’accueil</a>.</p>
<p>Tout d’abord, assurez-vous que votre code est correctement implémenté en le testant. Vous pouvez le faire en utilisant les outils suivants de Google:</p>
<p><strong>Outil de test de données structurées Google:</strong> Il s’agit de l’outil le plus populaire pour tester le balisage JSON LD et les données structurées.</p>
<p><img decoding="async" data-lazy-="" alt="outil de test de données structurées" width="651" height="339" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png" data-sizes="(max-width: 651px) 100vw, 651px" class="lazy lazy-hidden aligncenter size-full wp-image-23573 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="lazy lazy-hidden aligncenter size-full wp-image-23573" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png" alt="outil de test de données structurées" width="651" height="339" srcset="" sizes="(max-width: 651px) 100vw, 651px"/></noscript></p>
<p><noscript><img decoding="async" alt="outil de test de données structurées" width="651" height="339" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png 651w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool-300x156.png 300w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png" data-sizes="(max-width: 651px) 100vw, 651px" class="aligncenter size-full wp-image-23573 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="aligncenter size-full wp-image-23573" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png" alt="outil de test de données structurées" width="651" height="339" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool.png 651w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/structured-data-testing-tool-300x156.png 300w" sizes="(max-width: 651px) 100vw, 651px"/></noscript></noscript></p>
<p><strong>Valid Snippet Validator:</strong> C’est toujours en version bêta, mais c’est utile. Tu peux le trouver <a href="https://search.google.com/test/rich-results" target="_blank" rel="noopener noreferrer">ici</a>.</p>
<p><img decoding="async" data-lazy-="" alt="Outil de test de résultats riches" width="820" height="306" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png" data-sizes="(max-width: 820px) 100vw, 820px" class="lazy lazy-hidden aligncenter size-full wp-image-23574 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="lazy lazy-hidden aligncenter size-full wp-image-23574" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png" alt="Outil de test de résultats riches" width="820" height="306" srcset="" sizes="(max-width: 820px) 100vw, 820px"/></noscript></p>
<p><noscript><img decoding="async" alt="Outil de test de résultats riches" width="820" height="306" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png 820w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test-300x112.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test-768x287.png 768w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png" data-sizes="(max-width: 820px) 100vw, 820px" class="aligncenter size-full wp-image-23574 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="aligncenter size-full wp-image-23574" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png" alt="Outil de test de résultats riches" width="820" height="306" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test.png 820w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test-300x112.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/rich-results-test-768x287.png 768w" sizes="(max-width: 820px) 100vw, 820px"/></noscript></noscript></p>
<h3><strong>10.1 Qu’est-ce que des données structurées non analysables?</strong></h3>
</p>
<p>Les données structurées non analysables sont des balises de données sur votre site Web qui n’ont pas pu être correctement analysées (ou comprises) par Google. Cela signifie très probablement que vous n’avez pas implémenté les choses correctement sur votre site.</p>
<p>En programmation, l’analyse est la séparation d’un cluster de chaînes en chaînes distinctes. En d’autres termes, les chaînes n’ont pas pu être lues ou comprises correctement, ce qui indique une erreur dans la façon dont les chaînes ont été présentées.</p>
<p>Ces erreurs s’affichent soit dans le validateur Google comme une erreur, soit dans le <strong>Google Search Console</strong>, en dessous de <strong>Améliorations> Données structurées non analysables</strong>.</p>
<p><img decoding="async" data-lazy-="" alt="Données structurées incomparables" width="272" height="337" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png" data-sizes="(max-width: 272px) 100vw, 272px" class="lazy lazy-hidden aligncenter size-full wp-image-23926 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="lazy lazy-hidden aligncenter size-full wp-image-23926" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png" alt="Données structurées incomparables" width="272" height="337" srcset="" sizes="(max-width: 272px) 100vw, 272px"/></noscript></p>
<p><noscript><img decoding="async" alt="Données structurées incomparables" width="272" height="337" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png 272w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console-242x300.png 242w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png" data-sizes="(max-width: 272px) 100vw, 272px" class="aligncenter size-full wp-image-23926 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="aligncenter size-full wp-image-23926" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png" alt="Données structurées incomparables" width="272" height="337" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console.png 272w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-search-console-242x300.png 242w" sizes="(max-width: 272px) 100vw, 272px"/></noscript></noscript></p>
<p>Comparé aux autres validateurs ci-dessus, il est très utile car il mettra en évidence les erreurs pour plusieurs pages à la fois, bien qu’il ne mette pas en évidence tous les détails du problème.</p>
<p><img decoding="async" data-lazy-="" alt="Console de recherche SEO de données structurées incomparable" width="937" height="667" data-srcset="" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png" data-sizes="(max-width: 937px) 100vw, 937px" class="lazy lazy-hidden aligncenter size-full wp-image-23927 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="lazy lazy-hidden aligncenter size-full wp-image-23927" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png" alt="Console de recherche SEO de données structurées incomparable" width="937" height="667" srcset="" sizes="(max-width: 937px) 100vw, 937px"/></noscript></p>
<p><noscript><img decoding="async" alt="Console de recherche SEO de données structurées incomparable" width="937" height="667" data-srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png 937w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-300x214.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-768x547.png 768w" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png" data-sizes="(max-width: 937px) 100vw, 937px" class="aligncenter size-full wp-image-23927 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="aligncenter size-full wp-image-23927" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png" alt="Console de recherche SEO de données structurées incomparable" width="937" height="667" srcset="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data.png 937w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-300x214.png 300w, https://cdn.cognitiveseo.com/blog/wp-content/uploads/2019/11/unparsable-structured-data-768x547.png 768w" sizes="(max-width: 937px) 100vw, 937px"/></noscript></noscript></p>
<p>Assurez-vous d’utiliser les outils SEO de Google à votre avantage lors de la mise en œuvre du balisage de schéma et des données structurées sur votre site Web.</p>
<h3><strong>10.2 Pénalités de majoration structurée</strong></h3>
</p>
<blockquote>
<p>Si vous implémentez des données structurées de manière incorrecte, vous ne serez probablement pas pénalisé. Cependant, si vous essayez de tricher, Google peut appliquer une pénalité de balisage structurée sur votre site Web.</p>
</blockquote>
<p>Par exemple, si vous voulez simplement les notes en étoiles et le nombre de critiques, vous pouvez simplement les ajouter manuellement à votre page. Votre produit pourrait être de 3 étoiles, mais vous voudrez peut-être afficher 5 étoiles dans les moteurs de recherche. Vous pouvez également ajouter un prix de données structurées plus petit, tandis que sur le site Web, le prix réel est plus élevé.</p>
<p><strong>Ce n’est pas juste et les mises à jour de l’algorithme de Google pourraient vous punir! </strong></p>
<p><img decoding="async" data-lazy-="" alt="recherche-console-actions-manuelles-avertissement" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2017/10/search-console-manual-actions-warning.png" class="lazy lazy-hidden aligncenter lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="lazy lazy-hidden aligncenter" data-lazy-="" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2017/10/search-console-manual-actions-warning.png" alt="recherche-console-actions-manuelles-avertissement"/></noscript></p>
<p><noscript><img decoding="async" alt="recherche-console-actions-manuelles-avertissement" data-src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2017/10/search-console-manual-actions-warning.png" class="aligncenter lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" class="aligncenter" src="https://cdn.cognitiveseo.com/blog/wp-content/uploads/2017/10/search-console-manual-actions-warning.png" alt="recherche-console-actions-manuelles-avertissement"/></noscript></noscript></p>
<p>Si vous obtenez un message similaire dans votre Search Console ou si votre trafic organique vers toutes les pages avec un balisage structuré a soudainement chuté, assurez-vous de <strong>lire cet article</strong> sur les pénalités de balisage structurées pour savoir comment réparer les choses.</p>
<h2><strong>11. Mythes communs du balisage de schéma</strong></h2>
</p>
<p>Il existe quelques mythes concernant les extraits riches et les données structurées. La plupart d’entre eux sont simplement des erreurs de mise en œuvre et des idées fausses.</p>
<p>Cependant, même si nous en avons déjà parlé et couvert ces sujets ci-dessus, c’est une bonne idée</p>
<p><em><strong>1.</strong> Le balisage de schéma garantit des extraits riches:</em> <strong>Ils ne le font pas</strong>. Google choisira ce qu’il veut, que vous ayez ou non des données structurées sur votre site Web. C’est pourquoi c’est une bonne idée d’implémenter d’autres choses plus importantes d’abord au lieu de se concentrer sur des données structurées.</p>
<p><em><strong>2.</strong> Le balisage de schéma est un facteur de classement:</em> <strong>Ce n’est pas</strong>. C’est du moins ce que les responsables de Google ont déclaré à maintes reprises. Cependant, le CTR est un facteur de classement et puisque les données structurées peuvent affecter le CTR, votre classement pourrait s’améliorer. Mais Google s’en fiche si vous implémentez simplement un balisage sur votre site Web.</p>
<p><em><strong>3.</strong> Vous avez besoin d’un schéma pour les zones de réponse:</em> <strong>Vous ne</strong>. Les zones de réponse et les données structurées peuvent avoir quelque chose en commun depuis que Google a récemment mis en <a href="https://developers.google.com/search/docs/data-types/qapage" target="_blank" rel="noopener noreferrer">Balisage Q&R</a> mais cela ne signifie pas que vous ne pouvez pas <strong>obtenir une boîte de réponse</strong> sans données structurées.</p>
<h3><strong>Conclusion</strong></h3>
</p>
<p>Étant donné que les principaux moteurs de recherche recommandent d’ajouter des données structurées, allez-y et ajoutez-les, surtout si vous avez un site Web de commerce électronique. Assurez-vous de l’implémenter correctement et de le valider avec les outils mentionnés ci-dessus. Cependant, vous devez d’abord prioriser d’autres tâches SEO importantes.</p>
<p>Quelle est votre expérience avec le balisage structuré? L’utilisez-vous dans votre stratégie de référencement et de marketing numérique? Cela aide-t-il avec vos taux de clics? Faites-nous savoir dans la section commentaires ci-dessous.</p>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2024/07/26/le-guide-du-debutant-sur-les-publicites-amazon-boostez-vos-ventes-grace-a-une-publicite-efficace/" rel="bookmark">Le guide du débutant sur les publicités Amazon : Boostez vos ventes grâce à une publicité efficace</a></h3>
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<time class="entry-date" datetime="2024-07-26T05:56:51">26 juillet 2024, 5 h 56 min</time> </p>
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<strong>manuboss</strong>
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<time class="entry-date" datetime="2024-07-24T05:32:54">24 juillet 2024, 5 h 32 min</time> </p>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2024/07/22/optimiser-vos-articles-de-blog-pour-le-referencement-trucs-et-astuces/" rel="bookmark">Optimiser vos articles de blog pour le référencement : trucs et astuces</a></h3>
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<time class="entry-date" datetime="2024-07-22T05:09:01">22 juillet 2024, 5 h 09 min</time> </p>
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<figure class="entry-featured-media " ><a title="4 façons dont le PPC et le SEO peuvent fonctionner ensemble (et quand ils ne le peuvent pas)" class="g1-frame" href="https://actu.seopowa.com/2024/07/21/4-facons-dont-le-ppc-et-le-seo-peuvent-fonctionner-ensemble-et-quand-ils-ne-le-peuvent-pas/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-364x205.jpg 364w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-192x108.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-384x216.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-728x409.jpg 728w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-561x316.jpg 561w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-1122x630.jpg 1122w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-758x426.jpg 758w" data-src="https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-364x205.jpg" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-list-standard size-bimber-list-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-364x205.jpg" class="attachment-bimber-list-standard size-bimber-list-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-364x205.jpg 364w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-192x108.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-384x216.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-728x409.jpg 728w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-561x316.jpg 561w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-1122x630.jpg 1122w, https://actu.seopowa.com/wp-content/uploads/2024/07/4-ways-ppc-and-seo-can-by-si-quan-ong-general-seo-1-758x426.jpg 758w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2024/07/21/4-facons-dont-le-ppc-et-le-seo-peuvent-fonctionner-ensemble-et-quand-ils-ne-le-peuvent-pas/" rel="bookmark">4 façons dont le PPC et le SEO peuvent fonctionner ensemble (et quand ils ne le peuvent pas)</a></h3>
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<strong>manuboss</strong>
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<time class="entry-date" datetime="2024-07-21T05:00:38">21 juillet 2024, 5 h 00 min</time> </p>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2024/07/19/reddit-plongez-dans-nimporte-quel-domaine-2/" rel="bookmark">Reddit – Plongez dans n'importe quel domaine</a></h3>
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<strong>manuboss</strong>
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<time class="entry-date" datetime="2024-07-19T16:54:57">19 juillet 2024, 16 h 54 min</time> </p>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2021/03/03/trouver-un-peintre-sur-perigueux/" rel="bookmark">Trouver un Peintre sur Périgueux</a></h3>
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<strong>manuboss</strong>
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<time class="entry-date" datetime="2021-03-03T14:03:50">3 mars 2021, 14 h 03 min</time> </p>
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<figure class="entry-featured-media " ><a title="10 entreprises qui font du marketing éthique de la bonne façon" class="g1-frame" href="https://actu.seopowa.com/2021/08/08/10-entreprises-qui-font-du-marketing-ethique-de-la-bonne-facon/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-364x205.jpeg 364w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-300x169.jpeg 300w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-768x432.jpeg 768w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-192x108.jpeg 192w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-384x216.jpeg 384w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-728x409.jpeg 728w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-561x316.jpeg 561w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-608x342.jpeg 608w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-758x426.jpeg 758w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-85x48.jpeg 85w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-171x96.jpeg 171w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-313x176.jpeg 313w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576.jpeg 1024w" data-src="https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-364x205.jpeg" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-364x205.jpeg" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-364x205.jpeg 364w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-300x169.jpeg 300w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-768x432.jpeg 768w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-192x108.jpeg 192w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-384x216.jpeg 384w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-728x409.jpeg 728w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-561x316.jpeg 561w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-608x342.jpeg 608w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-758x426.jpeg 758w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-85x48.jpeg 85w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-171x96.jpeg 171w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576-313x176.jpeg 313w, https://actu.seopowa.com/wp-content/uploads/2021/08/patagonia-ethical-company-1024x576.jpeg 1024w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2021/08/08/10-entreprises-qui-font-du-marketing-ethique-de-la-bonne-facon/" rel="bookmark">10 entreprises qui font du marketing éthique de la bonne façon</a></h3>
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<strong>manuboss</strong>
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<time class="entry-date" datetime="2021-08-08T14:39:06">8 août 2021, 14 h 39 min</time> </p>
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<figure class="entry-featured-media " ><a title="Rupture : fuite des secrets du classement Google ! Qu'est-ce qui a été trouvé ?" class="g1-frame" href="https://actu.seopowa.com/2024/05/30/rupture-fuite-des-secrets-du-classement-google-quest-ce-qui-a-ete-trouve/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-192x108-1.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-384x216-1.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-561x316-1.jpg 561w" data-src="https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-364x205-1.jpg" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-364x205-1.jpg" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-192x108-1.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-384x216-1.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2024/05/Breaking-Google-Ranking-Secrets-Leaked-What-Was-Found-561x316-1.jpg 561w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2024/05/30/rupture-fuite-des-secrets-du-classement-google-quest-ce-qui-a-ete-trouve/" rel="bookmark">Rupture : fuite des secrets du classement Google ! Qu'est-ce qui a été trouvé ?</a></h3>
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<time class="entry-date" datetime="2024-05-30T23:15:18">30 mai 2024, 23 h 15 min</time> </p>
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<figure class="entry-featured-media " ><a title="8 ponts de communication locaux et 4 experts pour vous aider à les construire" class="g1-frame" href="https://actu.seopowa.com/2021/06/21/8-ponts-de-communication-locaux-et-4-experts-pour-vous-aider-a-les-construire/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-364x205.jpg 364w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-192x108.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-384x216.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-728x409.jpg 728w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-561x316.jpg 561w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-1122x628.jpg 1122w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-758x426.jpg 758w" data-src="https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-364x205.jpg" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-364x205.jpg" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-364x205.jpg 364w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-192x108.jpg 192w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-384x216.jpg 384w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-728x409.jpg 728w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-561x316.jpg 561w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-1122x628.jpg 1122w, https://actu.seopowa.com/wp-content/uploads/2021/06/Miriam-local-communication-OG-Max-Quality-758x426.jpg 758w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2021/06/21/8-ponts-de-communication-locaux-et-4-experts-pour-vous-aider-a-les-construire/" rel="bookmark">8 ponts de communication locaux et 4 experts pour vous aider à les construire</a></h3>
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<time class="entry-date" datetime="2021-06-21T12:09:09">21 juin 2021, 12 h 09 min</time> </p>
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<figure class="entry-featured-media " ><a title="Comment améliorer EAT pour les pages YMYL" class="g1-frame" href="https://actu.seopowa.com/2022/05/02/comment-ameliorer-eat-pour-les-pages-ymyl/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-192x108.png 192w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-384x216.png 384w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-728x409.png 728w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-561x316.png 561w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-1122x631.png 1122w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-758x426.png 758w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-1152x648.png 1152w" data-src="https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-364x205.png" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-364x205.png" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-192x108.png 192w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-384x216.png 384w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-728x409.png 728w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-561x316.png 561w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-1122x631.png 1122w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-758x426.png 758w, https://actu.seopowa.com/wp-content/uploads/2022/05/How-To-Improve-E-A-T-For-YMYL-Pages1200x720_011720-1152x648.png 1152w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2022/05/02/comment-ameliorer-eat-pour-les-pages-ymyl/" rel="bookmark">Comment améliorer EAT pour les pages YMYL</a></h3>
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<time class="entry-date" datetime="2022-05-02T12:27:25">2 mai 2022, 12 h 27 min</time> </p>
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<figure class="entry-featured-media " ><a title="7 façons d’obtenir plus de likes sur vos publicités Instagram" class="g1-frame" href="https://actu.seopowa.com/2019/05/26/7-facons-dobtenir-plus-de-likes-sur-vos-publicites-instagram/"><div class="g1-frame-inner" style="padding-bottom: 56.31868132%;"><img width="364" height="205" alt="" decoding="async" data-srcset="https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-192x108.png 192w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-384x216.png 384w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-728x409.png 728w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-561x316.png 561w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-758x426.png 758w" data-src="https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-364x205.png" data-sizes="(max-width: 364px) 100vw, 364px" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="364" height="205" src="https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-364x205.png" class="attachment-bimber-grid-standard size-bimber-grid-standard wp-post-image" alt="" decoding="async" srcset="https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-364x205.png 364w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-192x108.png 192w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-384x216.png 384w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-728x409.png 728w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-561x316.png 561w, https://actu.seopowa.com/wp-content/uploads/2019/05/Screenshot_2-758x426.png 758w" sizes="(max-width: 364px) 100vw, 364px" /></noscript><span class="g1-frame-icon g1-frame-icon-"></span></div></a></figure>
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<h3 class="g1-gamma g1-gamma-1st entry-title"><a href="https://actu.seopowa.com/2019/05/26/7-facons-dobtenir-plus-de-likes-sur-vos-publicites-instagram/" rel="bookmark">7 façons d’obtenir plus de likes sur vos publicités Instagram</a></h3>
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<time class="entry-date" datetime="2019-05-26T21:29:57">26 mai 2019, 21 h 29 min</time> </p>
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<h3 class="g1-epsilon g1-epsilon-1st entry-title">Liste des moteurs de recherche à surveiller en 2020 et au-delà</h3> </header>
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var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aedab9a4_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aedab9a4_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aedb4196_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aedb4196_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aedbbfe3_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aedbbfe3_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aedc0c15_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aedc0c15_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aedd2f4e_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aedd2f4e_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383&description=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_66a33aeddf28d_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = 'Balisage de sch\\u00e9ma pour le r\\u00e9f\\u00e9rencement \\u2013 Le guide complet';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/actu.seopowa.com\\\/2020\\\/02\\\/21\\\/balisage-de-schema-pour-le-referencement-le-guide-complet\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_66a33aeddf28d_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=Balisage%20de%20sch%C3%A9ma%20pour%20le%20r%C3%A9f%C3%A9rencement%20%26%238211%3B%20Le%20guide%20complet%20https%3A%2F%2Factu.seopowa.com%2F%3Fp%3D383\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}";
/* ]]> */
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